You shouldn’t leave any comments unanswered. It’s quite obvious there’s going to be a massive amount of comments, and chances are that a fair share of them will be quite similar and repetitive, e.g., what’s the price? Say you’re managing a large Facebook Page with a very busy posting schedule, and it just so happens that you’re launching a campaign for a new product. Many brands are trying to embrace this trend by incorporating chatbots that manage basic queries and frequently asked questions into their strategies.īut chatbots are mostly useful for direct messaging.
Back in the day people would grab their phones or write emails, these days more and more consumers turn to social media when in need of direct contact with a business. Response time has without a doubt become one of the key components of modern-day social customer service.
Here’s how to use smart Facebook comment automation to your advantage.
Have you ever posted in a comment thread and received an almost instant answer with a link, image, or additional information from the host? The reply was most likely automated.
